"To achieve success in innovation, companies must invest in marketing new products and services as much as they do in generating them."
Good marketing and branding is essential to any innovation (I spent the first 15+ years of my career in corporate marketing so I am admittedly bias). If you are struggling to design a clear brand identity or can't define how best to tell your story, let me help. Here are some examples of my work:
HEALTHBYMEL is a health insurance agency that opened in 2018 in Lafayette, IN. I created their brand identity and built the website including all content, layout and design.
GDS LAW GROUP
Prior to their opening in 2015, I worked with GDS Law Group (formerly CGS Law) to create a logo and brand guide for the new business. I also created the initial marketing copy and wrote all of the content for the firm's first website (cgslawgroup.com).
A new initiative and conference in 2019, InnoPower's mission is to create inclusive innovation ecosystems in Indianapolis and beyond. I am a partner at InnoPower where I created the organization's brand identity and designed and built the website for our inaugural conference.