What's in your marketing toolkit?
RETAIL TOOLS
Thank you for attending the Retail Technology & Innovation Conference. I hope you enjoyed the event and were able to make some new connections to help drive your business forward.
I highlighted 5 tools your retail business should have in its marketing toolkit, but ran through them rather quickly. This page provides many of the resources I used in putting together my talk. Please take a look around and don't hesitate to reach out with any additional questions.
YELP FOR BUSINESS
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Yelp for Business Owners (Yelp)
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Yelp Metrics as of June 30, 2019 (Yelp)
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80 Interesting Yelp Statistics and Facts (DMR Business Statistics)
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Yelp for Business Owners: The Ultimate Guide 2019 (FitsSmallBusiness.com)
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5 Things You Absolutely Need to Know as a Business Owner on Yelp (Fivestars)
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5 Reasons Why Yelp is Important for Your Business (Emarketed)
LEARN FROM
EXPERIENCES
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Airbnb Experiences (Airbnb)
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What are Airbnb Experiences exactly? Everything you need to know (Android Authority)
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Airbnb Experiences, A Host Point of View. (Medium)
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Airbnb Experiences – a threat to franchised suppliers, not retailers (DestinationCTO)
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Why Airbnb, Target, and Walmart are betting on the experience economy (Fast Company)
LOYALTY PROGRAMS
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How to Create a Rewards Program for Small Business (Fundera)
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How to Pick the Best Customer Loyalty Program For Your Small Business (Fivestars)
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Implementing A POS System: What Your Staff Should Know (Retail Supply Chain Insights)
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Vend vs Square: Price, Features & What’s Best in 2019 (FitsSmallBusiness.com)
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6 Best Loyalty Program Software 2019 (FitsSmallBusiness.com)
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Setting Up and Using Loyalty in Vend (VendHQ)
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Build a customer loyalty program straight from your point of sale (Square)
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10 Benefits Of Implementing A Customer Loyalty Program (Annex Cloud)
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How to Increase Sales by Implementing a Customer Loyalty Program (Quick Sprout)
DESIGNING FOR
THE 'GRAM
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Getting Started with Instagram for Business (Instagram)
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How to Use Instagram for Business: A Practical 6-Step Guide (Hootsuite)
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7 Simple Steps to Master Instagram for Business (Sproutsocial)
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How to Sell Products with Instagram Shopping (Hootsuite)
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Instagram Marketing 101: Using Hashtags, Stories, and More to Grow Your Business (Shopify)
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How To Encourage Your Customers To Share Your Brand On Instagram (Gramista)
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Learn To Speak Instagram. It's The Future For Small Retail Businesses (Forbes)
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The Ultimate Guide to Instagram Marketing for Retailers and Brands (Wishpond)
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40 of the World’s Most Instagrammable Stores (Insider Trends)
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Bricks And Clicks: How Instagram Is Changing Physical Retail (Forbes)
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Stores should leverage the Instagrammable retail trend (LinkedIn)
INSTANT MESSENGERS
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Messenger Marketing: The New Way To Do Business (Forbes)
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Facebook Messenger by the Numbers 2019 (Social Media Today)
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4 Reasons Small Businesses Should Use Facebook Messenger Chatbots (Social Media Today)
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How To Use WhatsApp For Business – 5 Tips With Examples (ProfitBooks)
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65 Amazing WhatsApp Statistics and Facts 2019 (DMR)
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WhatsApp Revenue and Usage Statistics 2019 (Business of Apps)
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WhatsApp Business Guide (Brightspark Consulting)
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Small Business Guide to Chatbots & Facebook Messenger Marketing (Search Engine Journal)
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Do You Really Need A Chatbot for Your Small Business? (Acquisio)
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The Complete Guide to Chatbots for Marketing (Sproutsocial)
Curious to learn more about how I can help you tap into trends and ideas that will drive innovation within your organization?
Let's chat. Please book a free 30-minute "Pick My Brain Call." I look forward to learning more about your company and discussing a few ideas.
Ready to move your business forward?
My one-time "JAWstorm Assessment" is perfect for entrepreneurs looking to tap into innovation for your business or brand. We will meet for 60 minutes so I can learn everything about your company, industry and target markets. I will then follow up with a detailed assessment that provides marketing, branding, innovation and development ideas.