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What's in your marketing toolkit?


Thank you for attending the Retail Technology & Innovation Conference. I hope you enjoyed the event and were able to make some new connections to help drive your business forward.

I highlighted 5 tools your retail business should have in its marketing toolkit, but ran through them rather quickly. This page provides many of the resources I used in putting together my talk. Please take a look around and don't hesitate to reach out with any additional questions.


  • Yelp for Business Owners (Yelp)

  • Yelp Metrics as of June 30, 2019 (Yelp)

  • 80 Interesting Yelp Statistics and Facts (DMR Business Statistics)

  • Yelp for Business Owners: The Ultimate Guide 2019 (

  • 5 Things You Absolutely Need to Know as a Business Owner on Yelp (Fivestars)

  • 5 Reasons Why Yelp is Important for Your Business (Emarketed)



  • Airbnb Experiences (Airbnb)

  • What are Airbnb Experiences exactly? Everything you need to know (Android Authority)

  • Airbnb Experiences, A Host Point of View. (Medium)

  • Airbnb Experiences – a threat to franchised suppliers, not retailers (DestinationCTO)

  • Why Airbnb, Target, and Walmart are betting on the experience economy (Fast Company)


  • How to Create a Rewards Program for Small Business (Fundera)

  • How to Pick the Best Customer Loyalty Program For Your Small Business (Fivestars)

  • Implementing A POS System: What Your Staff Should Know (Retail Supply Chain Insights)

  • Vend vs Square: Price, Features & What’s Best in 2019 (

  • 6 Best Loyalty Program Software 2019 (

  • Setting Up and Using Loyalty in Vend (VendHQ)

  • Build a customer loyalty program straight from your point of sale (Square)

  • 10 Benefits Of Implementing A Customer Loyalty Program (Annex Cloud)

  • How to Increase Sales by Implementing a Customer Loyalty Program (Quick Sprout)



  • Getting Started with Instagram for Business (Instagram)

  • How to Use Instagram for Business: A Practical 6-Step Guide (Hootsuite)

  • 7 Simple Steps to Master Instagram for Business (Sproutsocial)

  • How to Sell Products with Instagram Shopping (Hootsuite)

  • Instagram Marketing 101: Using Hashtags, Stories, and More to Grow Your Business (Shopify)

  • How To Encourage Your Customers To Share Your Brand On Instagram (Gramista)

  • Learn To Speak Instagram. It's The Future For Small Retail Businesses (Forbes)

  • The Ultimate Guide to Instagram Marketing for Retailers and Brands (Wishpond)

  • 40 of the World’s Most Instagrammable Stores (Insider Trends)

  • Bricks And Clicks: How Instagram Is Changing Physical Retail (Forbes)

  • Stores should leverage the Instagrammable retail trend (LinkedIn)


Curious to learn more about how I can help you tap into trends and ideas that will drive innovation within your organization?


Let's chat. Please book a free 30-minute "Pick My Brain Call." I look forward to learning more about your company and discussing a few ideas.

Ready to move your business forward?


My one-time "JAWstorm Assessment" is perfect for entrepreneurs looking to tap into innovation for your business or brand. We will meet for 60 minutes so I can learn everything about your company, industry and target markets. I will then follow up with a detailed assessment that provides marketing, branding, innovation and development ideas.

"Jason is a can opener. He taps into innovation."

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